The nonprofit ReFED estimates that "approximately 20% of produce is discarded before it even reaches grocery stores" due to appearance standards and lack of infrastructure to redirect cosmetically imperfect produce.
A global report from the FAO highlights that between 20-33% of food loss happens at the production and post-harvest levels, largely due to cosmetic standards set by markets, particularly in high-income countries.
Since 2024 there is a new solution in California's Central Valley, that presents more value to growers and fresh pack houses, while it improves our food supply chains.
Learn more at Sierra Agra USA
